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Business Wars Daily

Coke Launches Energy Drink; Its Partner, Monster, Fights For Turf

Business Wars Daily

Audible

Business, Business News, News, Daily News

4.6717 Ratings

🗓️ 22 January 2020

⏱️ 6 minutes

🧾️ Download transcript

Summary

Today is Wednesday, January 22, and we’re looking at Monster Beverage vs. Coca-Cola.

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Transcript

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0:00.0

Wonderly Plus subscribers can listen to Business Wars daily ad-free right now.

0:04.8

Join Wonderly Plus in the Wondery app or on Apple Podcasts.

0:08.5

If you or someone you care about has cancer,

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Macmillan's free online forum provides a safe space to get support from both experts and others who've been

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there. Members support each other anonymously, sharing what's helped them on a range of subjects,

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from dealing with side effects such as hair loss and fatigue, to money worries and managing work,

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or talking with children about a diagnosis. There are different forums on cancer types or experiences,

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0:46.7

To join, search McMillan online community.

0:49.3

One, three. Brondry. I'm David Brown. I'm David Brown, and this is Business Wars Daily on this Wednesday, January 22nd.

1:09.3

It's no surprise when two directly opposing consumer brands compete with each other.

1:13.8

After all, that's what they're supposed to do, right?

1:16.0

But when one brand is partially owned by the other, and they're at each other's throats,

1:20.9

hmm, that's news.

1:23.0

And that's the story with Monster Beverage, known for its leading Monster energy drinks and

1:28.1

Coca-Cola.

1:29.2

Surprisingly enough, Coke has never produced an energy drink until now.

1:33.6

On Monday, the company launched Coca-Cola Energy, its new caffeine and vitamin-laden beverage

1:38.7

in the United States.

1:40.5

Monster has been so worried that Coke will elbow its popular drinks out of valuable shelf space

...

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