Are you just a little bit curious what Cody Sanchez is doing with her Facebook ads and what I think about this?

The good, the bad, the ugly.

What you can take away from my thoughts and apply to your ad account is coming right up.

I'm Quojo, Facebook ads manager.

Been in the game for a little over three years, and also specializing coaching online course creators how to scale up from low six figures to high six figures, and Facebook ads is a big part of that. So looking at Cody Sanchez's ads, and if you don't know Cody Sanchez, she could be labeled as an

influencer. She used to be an investment banker. And now she champions the idea of purchasing

small businesses and buying back Main Street. If you don't know, I do like to watch Cody's

videos. Looking at her Facebook ad account,

I see only five ads running, which is surprising to me.

Now, what I can't see is how much money she's putting behind those ads,

but the fact that I only see five ads is intriguing,

because I have been looking at, let's call it,

other accounts of people of her level of influence and they usually are running more different ads. So the bad before the good, which is, and by the way, if you can't look on the screen because you're only listening to this, this is a highly visual episode, please go down to the show notes below

and click over to the video on my YouTube channel the art of online business

so you can see what I see it's Cody Sanchez his Facebook ads it's I wish

it was Christmas already but we still got half a year to go. So the first thing I see is she does have different creative, but it's the same ad copy. So the hook at the top of the ad copy says you're sitting on millions of dollars and probably don't know it. Okay, that is a really good hook. I would be using that one over and over again, but have we tested? Are there other hooks that could outperform this one? And then the copy is like a letter from her. It starts with 10,000 baby boomers retire every day. Dang, that's a big number. Okay. And then 8 to 10% have small businesses that will close up shop with them. Do the math. And then you can buy these small boring businesses without investing millions or taking out huge loans. And then we have a more ad copy and a call to action to apply to her contrarian thinking community on the next page is a

video sales letter and a call to action to book your call and a whole lot of five-star

testimonials and a call to action to book your call great the only thing I would really

change is one when I look at the ad copy and seeing how many words it is, it's a hundred and three words. That is not very many words. I would at least test 175 words too. Why? Because people find themselves in the words. And they also decide if you're not the person with a solution for them who's uniquely gifted to serve them by reading your words. So I would write more words than 100. 100 is very little. But I have to assume that since there are five different ads with only 103 words or whatever the word count was, that these ads must be working.

Let's go on to what else I see. I don't see different headlines. Headlines being the text that shows up in bold right next to your call to action button.

So this headline also must be working really well.

Or for you, the takeaway is that you would want

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