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at HubSpot.com slash marketers. Oh my God, I feel like I'm going to get in trouble for saying this,

but you know, those copy and paste texts that are super raunchy and have lots of emojis in them.

There are a few social moments more awkward than trying to explain a meme you saw online.

And they come around during like really, like oftentimes it's like holidays or big news moments.

Are you familiar with these?

No.

Okay.

Those texts, videos, images carved up by the internet into communal jokes that no one can explain as fast or as well as they can pass them along.

Now, depending on what side of the joke you're on, it can feel like a ground swell or a tsunami.

Everything is in context.

For instance, Vice President Kamala Harris is in the middle of a reputational reversal of fortune.

My mother used to, she would give us a hard time sometimes and she would say to us, I don't

know what's wrong with you young people.

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