Coca-Cola CEO James Quincey: The Next 130 Years
Boss Files with Poppy Harlow
CNN
4.6 • 538 Ratings
🗓️ 5 February 2018
⏱️ 32 minutes
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| 0:00.0 | In this episode of BossFile, what's got us to 130 years of success is not going to take us on the next 130 years. |
| 0:07.3 | The new CEO of Coca-Cola, James Quincy, taking the reins of the storied American brand, why he says the company needs to take more risks and move faster. |
| 0:18.6 | We're trying to be more than a soda company. I think it's about the end. I mean, Coke, the brand, is still the largest beverage brand, actually one of the largest food and beverage brands of all. Yeah. And I think it will be for a very long time and be the hard on the solar company, but we can be much more. And so it's an end. Plus, the role he thinks Coke must play in the obesity fight. |
| 0:38.7 | And sugar-free, why Coke is betting more and more on no sugar and on water. |
| 0:44.4 | Also, what Coke's biggest shareholder, Warren Buffett, asked him when the two met for the first time. |
| 0:50.4 | Here's my conversation with the CEO of Coca-Cola, James Quincy. James Cochonce, pleasure to me, and thank you for being with us. Pleasure to be here, thank you. You have a big job taking the helm of Coke at a really important time for the company. We're going to get into the news and the announcement today in just a moment. But first, this is a company that Warren Buffett, Berkshire, the biggest single shareholder, 400 million shares. |
| 1:12.2 | This guy knows about Coke. He once said famously, ingest, a ham sandwich could run Coca-Cola. |
| 1:18.0 | I think that's not the case, especially right now. What is it like to run Coke today? |
| 1:23.9 | You know, it's a huge organization. I think one can get distracted by the fact we're in 200 countries. There's a lot going on in the world. So my job as the CEO is to help people stay focused on the big issues of the day. Help stay focused on how are we going to grow and what are the platforms that are going to drive that in this volatile world? |
| 1:44.9 | And I think that's what leadership is all about. |
| 1:46.7 | Is this the biggest inflection point that Coke has had moment of change, |
| 1:51.8 | see change moment, if you will, in the past few decades, would you say? |
| 1:55.2 | I think almost every generation of leaders at Coke has faced a big challenge. |
| 2:00.6 | There's whether you look at the way media has changed over the 130 years, it was print, |
| 2:05.6 | then it was radio, then it's TV, then it's social, the way the packaging has changed, |
| 2:10.6 | the way that portfolio is now changing. |
| 2:12.6 | So I think we're the new generation leaders and we have our set of challenges. |
| 2:15.6 | But you have said, look, our portfolio has to look, and these are your words, radically different |
| 2:20.1 | in the future. |
| 2:21.3 | Yeah, I mean, I think it's a realization that what's got us to 130 years of success is not |
| 2:26.8 | going to take us on the next 130 years. |
| 2:29.5 | As the world develops, as economies grow, as the world urbanizes, people still want to enjoy beverages. |
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