What's going on, everyone?

Welcome back to the Mind Over Macros podcast.

You already know, it's your host, Mike Milner, and we are back with another episode of the Coaches Compass.

And we're going to talk about offer creation.

We're going to bring it all the way back to the basics because I am seeing

just so much confusion right now. I had a conversation with a coach and I broke down the thought

process of creating an offer that supports the business that you actually want and your goals

for yourself and your business.

And this particular individual was like, what the hell?

Why have I never heard that before?

And she was kind of frustrated at a lot of the nonsense that's going on out there.

Quite frankly, I didn't even know that this was a thing.

Apparently, I had no idea that apparently there's this kind of narrative out there right

now that coaches should be building more low-ticket and recurring opportunities.

It's news to me.

And I'm going to tell you kind of the whole scope.

I think this is like a classic situation.

Like, first of all, we are nutrition and fitness coaches, I'm assuming, for the most part, if you're listening to this.

We know what it looks like for our clients and our prospects to be inundated with just marketing bullshit.

So we should be a little bit more in tune when it's,

when it's happening to us.

And I kind of tried to reframe it.

...