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Mind Over Macros

Coaches Compass: Low Ticket is Winning

Mind Over Macros

Mike Millner

Diet, Wellness, Health & Fitness, Macros, Mindset, Gym, Weights, Training, Nutrition, Neurotype, Fitness, Health, Exercise

51.1K Ratings

🗓️ 19 April 2024

⏱️ 46 minutes

🧾️ Download transcript

Summary

In this episode of the Coaches Compass, Mike explains why low ticket offers are crushing high ticket right now and what to do about it. This is simply a natural cycle but it's worth paying attention to because it this will happen again. Understanding how to adapt to changes in the marketplace will set you up for long term success as a business and as a coach. Listen to the episode for more!Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.comCured N...

Transcript

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0:00.0

What is going on everybody? Welcome back to the Mind Over Macros Podcast. As always, I'm your host, Mike Milner.

0:08.0

In today's episode of The Coaches Compass, we're going to discuss low ticket offers and lead generation.

0:17.0

Two things that are very much at the top of everyone's mind. I made an email, I wrote an email, or made it.

0:28.0

Good copy and content is created, it's crafted, it's built, so when I say, I made it, it really is making it.

0:36.2

Anyway, I created or I wrote an email about low ticket

0:41.9

and I did not expect to get the amount of replies that I did

0:46.9

people wanting more information on low ticket or instead of asking questions they just jumped in and were like, all right, I'm going to go do low ticket now.

0:57.0

That's not at all what I was saying.

1:00.0

The funny part is when I made the email, I said,

1:04.4

this does not mean, like it basically was like you may or may not

1:10.1

want to consider a low ticket.

1:13.0

But as I outlined it, a lot of people are like,

1:17.0

oh my gosh, I need to do a low ticket offer.

1:20.0

So I got a lot of replies, a lot of questions.

1:22.0

I'm going to give you like my whole low ticket strategy

1:26.3

So you can see for yourself what my thought process is and that might be relevant to you and it might not be relevant to you But at least you'll see what I'm thinking.

1:36.7

But I also want to talk about Lee Generation because the main thing to remember is that a low ticket offer does not fix lead generation. You still have to be able to

1:48.8

generate leads regardless of what your offer is. If you're selling high ticket, if you're selling low ticket,

1:55.2

if you're selling mid ticket, it does not matter, you still have to be able to generate leads.

2:01.2

And I think sometimes we do these things and we think it's going to be a

2:05.2

replacement and by the way that it's across the board a challenge a

2:12.1

scholarship a new offer, a new program, those are not

...

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