Co-op advertising
Akimbo: A Podcast from Seth Godin
Midroll Media
4.8 • 1.9K Ratings
🗓️ 17 November 2021
⏱️ 26 minutes
🧾️ Download transcript
Summary
Transcript
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| 0:00.0 | Do you remember the sharper image, not the bankrupt one, not even the one just before that that sold also to junk on airplanes? |
| 0:09.0 | I'm talking about the original sharper image, the sharper image of the 1980s. |
| 0:14.0 | The sharper image that was the wire cutter plus wired plus the whole earth catalog put together. |
| 0:20.0 | The sharper image that gave us a whole wondrous array of really useful gadgets. |
| 0:27.0 | Do you remember them? Well, one day they called me on the phone. |
| 0:32.0 | Hey, it's Seth. And this is a Kimbo. |
| 0:41.0 | We'll be back in a second to talk about co-op advertising. But first, here's a message from our sponsor. |
| 0:48.0 | When is the time to level up? When is the time to learn a new way to see the world, to connect with others, to lead, to engage in possibility? |
| 1:01.0 | A Kimbo is a B-Corp and independently owned and operated institution designed around learning, not education, not certificates, not grades, but learning together. |
| 1:11.0 | It works if you do the work. I hope you'll check out what the people at a Kimbo are up to. |
| 1:17.0 | Visit a Kimbo.com slash go to find out about their new upcoming workshops and how it all works. Thanks. |
| 1:26.0 | I remember like it was yesterday, but it was almost 40 years ago. It's hard to believe. |
| 1:33.0 | I had just spent a year of my life launching a series of adventure games, computer games based on science fiction novels from people like Arthur C. Clark and Ray Bradbury, my heroes. |
| 1:46.0 | I had been a marketer trained anyway as much as a 23 year old can be trained, but I had really been a project manager to get this thing out the door. |
| 1:55.0 | It was thousands and thousands of lines of code, it was groundbreaking technology, and we were chasing a nascent brand new marketplace. |
| 2:05.0 | Well, we shipped everything and the programmers, they went on to the next thing. |
| 2:10.0 | But here I was trying to figure out how was I going to sell more of this extraordinary series of products we had made and then the phone rang. |
| 2:21.0 | It was the sharper image on the phone. |
| 2:24.0 | I can't remember if I got one of those pink while you were out slips or not. I probably did, so I called them back. |
| 2:29.0 | And I said, what's up? Because I knew I didn't know the money or anything. |
| 2:34.0 | And the woman from the sharper image said, we see what you've built with these Trillium software games. |
| 2:40.0 | For those listening today, we changed the name to Tellarium. That's a whole other story. |
... |
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