CNLP 549 | Bill McKendry on How to Build a Superbowl Ad, The Marketing Mistakes Churches and Non-Profits Make, And How to Brand When You Have No Budget

The Carey Nieuwhof Leadership Podcast

Carey Nieuwhof

Management, Business

4.8 • 2.2K Ratings

🗓️ 31 January 2023

⏱️ 105 minutes

🔗️ Recording | iTunes | RSS

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Summary

Advertising expert Bill McKendry breaks down how to build a Superbowl Ad that works, the marketing mistakes churches and non-profits make, the story and principles behind the massive He Gets Us campaign, and how to brand when you have no budget.

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0:00.0	The Art of Leadership Network
0:08.0	Welcome to the Carrie Newhoff Leadership Podcast.
0:10.5	It's Carrie here, and I hope our time together today helps you thrive in life and leadership.
0:14.9	Well, today my guest is Bill McKendry, and I have been tracking with the whole He Gets
0:20.4	Us campaign and met Bill a few months ago and realized he's the guy behind the Super Bowl
0:27.3	ad we all want to see, and when I heard his story, I'm like, yep, got to bring it to
0:31.3	the podcast.
0:32.3	That's what we're doing today.
0:33.4	If you've ever wondered what goes into the making of a Super Bowl ad or how to do marketing
0:37.7	better, you're going to get a master class today.
0:40.3	And today's episode is brought to you by Ballet.
0:43.0	We have an exclusive offer for our listeners, text Carrie, C-A-R-E-Y to 55123, and you can
0:50.4	get a free download of their resource for costly financial mistakes for churches.
0:56.3	That's C-A-R-E-Y to 55123, and by He Gets Us.
1:00.1	He Gets Us is going to the Super Bowl millions of Americans will be tuning in, and because
1:05.0	of He Gets Us, they'll be talking about Jesus, text Super Bowl to 70193.
1:11.4	If you want to learn more and get involved, that Super Bowl to 70193 or go to HeGetsUsPartners.com
1:18.4	slash fans.
1:19.4	Well, we are going to talk to Bill McKendry about how to build said Super Bowl ad exactly
1:25.9	what went into it, how that works, the marketing mistakes churches and nonprofits make, and
1:31.1	how to brand when you have no budget.
1:33.4	So Bill has worked with such iconic brands for years as Amway, Meyer, Rubbermaid, Ray
	...

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