CNBC’s Alex Sherman on NBA media rights
Sports Media with Richard Deitsch
Audacy
4.5 • 757 Ratings
🗓️ 29 May 2024
⏱️ 32 minutes
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Summary
Episode 402 of the Sports Media Podcast with Richard Deitsch features CNBC Sports Business reporter Alex Sherman. In this podcast, Sherman discusses the latest on the NBA media rights; where Warner Bros. Discovery stands regarding matching Amazon and NBC Universal; how the NBA is thinking; whether there is risk for the NBA to have significant inventory on streaming; the prospects of a fourth package; the impact on WBD's carriage fees/stock price; how AEW might be impacted by the NBA negotiations; whether the WNBA should stay connected with the NBA as far as media rights negotiations and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.
Transcript
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| 0:00.0 | Welcome to the sports media podcast. |
| 0:10.5 | I'm your host, Richard Dyche. |
| 0:11.5 | My producer, Patrick Antonetti, one guest this week, but an excellent one. |
| 0:14.4 | He has been on this podcast before. |
| 0:16.8 | It is CNBC reporter Alex Sherman, obviously specializes in sports business, has been all over the reporting when it comes to NBA media rights. |
| 0:27.7 | And that is the subject of our discussion. |
| 0:30.1 | Alex, welcome back to the sports media podcast. |
| 0:32.2 | Always a pleasure, Richard. |
| 0:33.4 | All right, Alex, as we tape this on May 28th in the afternoon, what is the latest from your reporting and your own analysis of where things stand on the NBA meteorites? |
| 0:45.0 | So I think we're closer now to the league signing the paperwork on three different packages of games one for Disney which |
| 0:55.7 | owns ESPN and ABC one with NBC Universal which of course used to own NBA rights |
| 1:01.2 | up until 2002 has been out of the game since then and it would be looking to |
| 1:07.3 | make a return to owning NBA rights that would be package B and then package C would be a to make a return to owning NBA rights. That would be package B. |
| 1:11.7 | And then package C would be a new package with Amazon, the league's chosen global streaming service. |
| 1:19.9 | And when the league formalizes the deals with these three companies, then Warner Brothers Discovery, |
| 1:26.8 | which is the other incumbent player along with Disney |
| 1:29.6 | that currently owns NBA rights, will get a chance to look at the fine print of the contracts |
| 1:35.8 | of each of these packages and then potentially use their matching rights, which is a holdover |
| 1:42.9 | from the last deal that they signed with the NBA, where they |
| 1:45.8 | basically have the right of last refusal to match games that are currently on TNT. The issue with |
| 1:53.5 | that is that in this new packaged world, that is not so clear cut, because some of the games on TNT |
| 2:00.1 | will be an NBC's package. |
... |
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