CNBC Investing Club: Cramer’s Morning Take on Apple 6/16/26
Squawk on the Street
CNBC
4.1 • 567 Ratings
🗓️ 18 June 2026
⏱️ 4 minutes
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| 0:00.0 | Jim Kramer here to share a short preview of my take on the market from today's |
| 0:06.5 | members-only CNBC Investing Club morning meeting. Join the club for full access to the morning |
| 0:11.6 | meeting every day at 1020 a.m. Visit CNBC.com slash morning take to sign up today. That's one word, |
| 0:21.9 | morning take. You know today. That's one word morning tape. |
| 0:29.3 | You know, maybe bigger picture here. Yes, the CPU story, the agenic AI story. That's one part of our thesis. Part two is Foundry. And as we know, Apple has struggled to get, Apple has struggled to get, uh, full supply from Taiwan semi, |
| 0:39.8 | many other tech companies as well. |
| 0:43.2 | Um, they're looking for alternative sources, especially U.S. based sources. |
| 0:47.1 | Right. |
| 0:47.4 | Given the, always the geopolitical risk is always out there with Taiwan semi. |
| 0:52.1 | So Intel is just a logical winner. |
| 0:53.8 | But I'm also worried |
| 0:55.1 | about a different kind of political risk that someone runs for president, maybe both parties |
| 1:01.2 | and says, listen, these hypers have bid up the price for everything, including your phone |
| 1:05.2 | with DRAM, and we ought to put a tax on them and give it back to phone, phone buyers. I'm worried about things like that because frankly, I got to tell you, there's going to be a backlash again and say I. Well, that gets to the other big story of the day, which is Apple and the company planning to raise prices on its products to offset surging memory costs. Tim Cook tells the Wall Street Journal, we're doing our best to mitigate the huge increases |
| 1:28.1 | that are being passed to us, and we've been trying to shield our customers from the increases, |
| 1:32.8 | but the situation has become unsustainable. |
| 1:35.9 | Wall Street Journal, they tried to do the math here. |
| 1:38.0 | Estimating prices may need to increase by 200 bucks or more. |
| 1:41.6 | Evercore thinks that number might be closer to 100. |
| 1:43.5 | But as you call out too much |
| 1:45.5 | competition for memory by the hyperscalers who are willing to pay any price, memory companies, |
| 1:52.5 | they're more focused on building out AI memory chips because it's higher margin, consumer |
... |
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