Sarah Eisen, live today from X's corporate New York headquarters.

Joining me exclusively in her first TV interview since taking on the new role is

X-Corp CEO Linda Yakorino. Linda, thank you for having us here today.

Sarah, thank you for being here. Thank you for visiting us today.

It's so exciting and to be on squawk on the street is a real privilege.

So thank you.

Well, we're glad to talk to you.

We have a lot of questions and I think we should start with the most recent major announcement,

which is the company now being called X.

Why did you do this rebrand?

Well, first of all, I think we need to rewind a little bit and remind ourselves that

Elon has been talking about X the Everything app for a very long time.

Even when we announced that I was joining the company, I was joining the company to partner with Elon

to transform Twitter into X, the Everything app.

So, you know, also at the heart of the rebrand,

X, we need to keep our minds open

that it's developing into this global town square that is fueled by free

expression where the public gathers in real time. And I want to stop on that for a second, because

in real time is what's most important about the vibrancy of X and how people interact with it. And now it's all

in one seamless interface. So think about what's happened since the acquisition, right? Experiences

and evolution into long form video and articles. Subscribe to your favorite creators who are now earning a real

living on the platform, which is so exciting. You look at video, and you look at soon you'll be

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