CLOSING: the Weight loss "Aha" Moment | Ep 150

The Game with Alex Hormozi

Alex Hormozi

Business, Education, How To, Entrepreneurship

4.9 • 4.8K Ratings

🗓️ 13 September 2019

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Once you’ve found the “aha” moment, keep on asking questions. Today, Alex (@AlexHormozi) discusses the critical moment in a sales pitch where the customer must realize what went wrong in their past attempts to solve their problem. He argues that this "aha" moment is necessary in order to break the customer's belief and show them why the new solution being offered will work.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:47) - Salespeople miss the aha moment by not knowing it.

(1:50) - Determine the one thing you're driving towards.

(3:43) - Ask with childlike curiosity to lower their guard.

(6:06) - Lack of accountability is why you failed in the past.

(7:55) - Build rapport by making them feel better about themselves.

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Transcript

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0:00.0	Moisturization real quick, if you are a business owner that has a big old business and wants to get to a much bigger business
0:05.9	Going to $50 million plus we would love to talk to you
0:09.2	And if you like that or would like to hear more about it go to acquisition.com and you can plan anywhere on the page and
0:14.6	Talk to one of our team and see if we can help you get there. Good morning. Happy Tuesday, terrific Tuesday, tubular Tuesday
0:21.1	I wanted to make a video about selling things to people
0:25.9	So that you would be able to do some more things for more people
0:29.1	And so I've been I've been working
0:32.0	Camry away Chasling away at this nice script that we're playing diagnostic sale. It's gonna be coming out for our
0:37.3	Jim Lord's community soon. It's basically
0:40.7	increasing the overall ticket average ticket on the front end by a significant amount and close rates
0:46.8	So that is exciting for us
0:48.9	But it got me into sales mindset and so
0:52.3	Has it been tinkering away?
0:54.3	There's there's kind of one aha moment that you're trying to reach in every sale, right? And this is the part that
1:03.6	That I think a lot of people miss or people who are new to sales mess up
1:07.1	And it's just that they don't know what the aha moment is supposed to be and so the aha moment that you're driving towards right?
1:13.2	Everything in the beginning of the sale when you're clarifying whether they're right you're just that's just to
1:17.3	Establish that you were talking to the right person so they know that your message is meant for that
1:21.2	Then you label them with the problem. It's just saying hey
1:23.9	We're both saying that this is the goal. We're trying to go through. It's literally just clear communication like that is what the beginning parts of
1:28.6	The sale are meant to do the next piece is like cool
1:32.1	What have you done in the past to accomplish it? You know to try and accomplish this right now?
	...

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