Hey everybody. This is Carl White, broadcasting from the secret headquarters, actually the video

room here at the Mortgage Marketing Animals slash Freedom Club. And you're listening to

Loan Officer Freedom number one podcast in the world today for loan officers.

And as you've seen our new format, so we got a new format that once a week, which is typically

it's released on Mondays, is a little bit longer of a version, about 30 minutes where we talk

about things. And then here in the middle of the week, I'm recording another one.

So it's going to be two a week. And this one tends to be like five, six, seven minutes long, just kind of a quick

in and out kind of thing.

And so what we're going to be talking about on this one is closing gifts.

So I had somebody in our, in our freedom club, which is our top level loan officer mastermind

group, asked a great question.

And the question that he asked, or she asked actually, that she asked was I'm seeking

some ideas for unique closing gifts, you know, something for the closing that

she could send out. And she was saying that, hey, ideally it would be something kind of universal,

so I have to come up with a new idea each and every week or for each and every closing

and something that can have a lasting impression and that has my branding on it, any ideas

with anything you can share,

like any ideas to share about a closing gift. So once a closing gift, wants it be universal

so we can send one to many and, but have a lasting impression. And I'm assuming by the lasting

impression, you know, she means getting more loans back from that closing gift. So I'm going to

give you my response to that. So my response was, hey, great question. Here's the thing. We found

that we don't need to leave a lasting impression as we're going to be contacting them quarterly with a phone call

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