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Climate One

Climbing, Conservation and Capitalism

Climate One

Climate One

News, Earth Sciences, Social Sciences, Science, News Commentary

4.7585 Ratings

🗓️ 12 November 2021

⏱️ 54 minutes

🧾️ Download transcript

Summary

Rick Ridgeway estimates he’s spent about five years of his life sleeping in tents, often in the world’s most remote places alongside fellow outdoor adventure luminaries. Ridgeway worked for Patagonia for 15 years and was behind the company’s infamous “Don’t Buy This Jacket” ad campaign, which paradoxically advocated sustainability and increased sales.  Outdoor companies like Patagonia may push for sustainability, but they largely still present a mostly white, wealthy experience with nature, which can be off-putting for people of color. “You know if you can't see yourself in those spaces then it’s hard to feel invited or welcome in that movement,” says writer and social justice facilitator Amanda Machado.   What is the role of corporations in conservation? And how can the outdoor industry help make nature more safe, accessible and welcoming for all? For transcripts and other information, visit: https://www.climateone.org/watch-and-listen/podcasts  Guests: Rick Ridgeway, former Vice President of Public Engagement, Patagonia Amanda Machado, writer and social justice facilitator Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Right, time to get you pet insurance with pet jebity.

0:03.2

Wroop. Pet Jevity. You know, like longevity, but for your pets long and healthy life?

0:08.4

They have no upper age limit for dogs or cats.

0:11.1

Meow!

0:11.9

They insure hundreds of thousands of pores and have 24-7 access to vet video calls.

0:17.8

Look for pet jevity wherever you shop online for insurance.

0:21.6

The vet video calls if your pet is in need of urgent medical assistance, contact your local vet immediately.

0:26.6

Visit Petjavity.co.uk for full details.

0:29.6

This is Climate One. I'm Greg Dalton.

0:33.6

Many companies are increasingly focusing on a lower carbon footprint. No matter how hard we had tried to make that jacket with no unnecessary harm, it had still left behind 20 pounds of carbon dioxide emissions.

0:48.3

Should we trust corporations to decarbonize the economy?

0:51.3

If you can create food and fiber with regenerative farming, then that creates healthy soils

0:58.7

which pull carbon out of the air and store it back in the ground.

1:02.0

And how can the outdoor industry help make nature more safe, accessible, and welcoming

1:06.8

for all?

1:07.8

You know, if you can't see yourself in those spaces, then it's hard to feel invited or

1:13.2

welcome in that movement. And I think the other part that we really need to address is that there's,

1:17.4

you know, a long history of trauma and oppression that connect the outdoors to people of color.

1:22.4

What's the role of corporations, particularly in the outdoor industry, in conserving natural lands. As I record this,

1:29.4

the International Climate Summit known as COP26 is just wrapping up. On next week's show, we'll take a deep

1:35.3

dive into what the nations of the world achieved and didn't achieve in Glasgow. But now,

1:41.0

for an exploration of whose voices get heard in the rooms where it happens,

...

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