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Guy Kawasaki's Remarkable People

Cliff Obrecht on Canva, AI, and the Future of Creativity

Guy Kawasaki's Remarkable People

Guy Kawasaki

Education, Society & Culture, Business

4.5679 Ratings

🗓️ 13 September 2025

⏱️ 31 minutes

🧾️ Download transcript

Summary

We’ve got a bonus episode for you on Remarkable People! This feedswap with Rapid Response features Canva co-founder and COO Cliff Obrecht.

For more than a decade, Canva has made design accessible to everyone. Now, as AI reshapes the creative world, the company faces new challenges and opportunities. Cliff reveals how Canva is navigating this shift, why values-driven leadership matters, and what inspired him and co-founder Melanie Perkins to pledge $100 million to social causes. He also shares his vision for Canva’s future—and how marketing and technology could define its next chapter.

Transcript

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0:00.0

From October 7th to 9th in San Francisco, the Masters of Scale Summit returns.

0:05.6

It's where the boldest minds in business, tech, and beyond gather to build the future.

0:11.5

And we want you to join us.

0:13.7

Here from the CEO of the New York Times, scientists using cutting-edge technology to find cures,

0:18.9

the leader of crypto powerhouse coinbase,

0:21.5

a retired four-star general, and many, many more. They're all on the same stage, and it's not

0:27.4

just another conference. It is the gathering for remarkable people. Apply to attend at

0:33.8

masters ofscale.com slash remarkable. That's Mastersofscale.com slash remarkable.

0:40.4

Hey there, it's Guy Kawasaki. I am the host of the Remarkable People podcast. You're about to

0:47.4

listen to a special addition to our podcast. It is an interview between Bob Safian. He is the host of the Rapid Response podcast and Cliff

0:57.8

Oberg. Cliff is one of the co-founders of Canva. Now, Canva is a company that I work for as chief

1:04.3

evangelists. Our mantra is to democratize design. I think it's fair to say that we have pulled that off. So I want you to listen

1:13.4

to this episode to learn the history of Canva. There are a lot of very good lessons for anybody

1:20.6

interested in tech and design and entrepreneurship. The story is about perseverance and

1:26.6

grit and innovation and empathy.

1:29.6

This is a special addition to the Remarkable People podcast. Here is Bob Safian and Cliff Obrick.

1:37.0

Thank you for listening.

1:39.8

The conversations I'm having here go something like this. Hey, CXO, do you know much about Canva?

1:48.5

And they're like, yeah, I know a little bit. Like my daughter uses it, etc. And we're like,

1:53.5

do you know you have 6,000 active users who have created over 500,000 designs this year alone?

2:00.0

And then they go, hey, what? They do what? And is that all on brand?

2:05.3

Who's controlling that? Does our chief brand officer know about this, et cetera, et cetera? And the answer is

...

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