Hey, everyone. It's Dave. Before we get into today's episode, I just want to let everybody know that not only do I give my books away for free, but I pay for shipping.

I'll sign it, send it to you. Just go to ship me your book.com.

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On this episode of the playbook, I have the incredible CEO and co-founder of Canva Cliff Obrecht.

And we're going to talk about how to utilize the freemium model in order to build a multi billion dollar company.

How to create value in simple design. Join me for all of this and more on the playbook.

This is entrepreneurs the playbook. For each week, I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success and what made them champions on the field and in the boardroom.

I'm your host, David Meltzer.

I am so excited from all the way on the other side of the world, Cliff Obrecht.

He's a COO and co-founder of Canva.

And if you are not familiar with Canva, you're about to be because we're going to give the playbook to success. Cliff, welcome to the playbook.

Thanks for having me, David.

Well, you guys have created, you know, quite a stir in a really big space, which is graphic design.

You've created a platform for visual content.

So your timing is impeccable.

You know, how much is that is planning and how much is luck?

I think it's definitely a bit of hype.

Any entrepreneur that says it's all sort of planning and strategy is probably full of ships, some degree.

Yeah, customer.

I swear on this podcast, I'm not sure.

Yeah, you got it. You're fine.

But yeah, I mean, we realized the need and often I think any good company or idea is based on

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