The minute you give out the price, you tell them this is how much you've lost all control.

Hi, this is Dan Lockett.

Welcome.

Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.

He's helped millions of people to move past the mental barriers that were holding them back

from stepping into their power to become a better version of themselves and live a kick-ass life. I know this firsthand as I'm Jenny

dance why. And here's your host, Dan Loc. When clients say, how much is it? What do you say?

Do you tell them the price right away? Do you sell them features and benefits?

Or do you tell them why your product or service is so good? The answer is none of those.

In this episode, Dan Locke reveals why people ask this question and what it means if they ask this

question at certain times.

Here's your host, Dan Locke.

So what do you say when your clients ask you the question?

Well, how much do you charge?

How much is it?

What's your response?

How do you handle this objection?

Now, before I teach you exactly how to handle this objection,

you have to understand why they're asking that, and when they're asking is also very critical.

Example, if they're asking you this question,

how much is it?

You're just two, three, five minutes into your conversation.

...