Richard, Richard, thank you for joining me today on this podcast to celebrate the 20th anniversary of Bledonmore.

We're going to have a conversation that talks about the last 20 years, the changing nature of communications,

and maybe a few surprised questions at the end. Richard, I'll start with you.

So we're here to celebrate

20 years of Badenmore. Over that time, the world has seen a lot of major changes, not least

the shift from print to digital media. What does that mean for the balance of owned and paid

communications? And why is that important for companies to understand?

Well, I mean, I think I've seen a massive change during the last 20 years.

You know, when I think back to the beginning of this century, the beginning of Bladermore,

there was, you know, we were full-on newspapers, print newspapers,

corporate brochures, print magazines. In fact, Blademore started out as a, really, a corporate

print magazine business and printed annual reports. All that has changed, not totally gone away,

but obviously diminished significantly

and we've moved into a significant digital era. What does that mean for what you've just described?

Well I think that we've seen obviously obviously, advertising in print newspapers significantly collapse.

And then there was a little bit of a lull and a shift towards much higher rates of digital advertising.

But we've also seen companies change the way that they approach their own messaging and their own delivery of stories.

So they've moved from a lot of their own corporate print magazines through to digital media,

through to telling their own stories in their own, by their own websites and then pushing that out

via social and other digital means. So significant change during that 20 years.

And there's more of an onus on companies then to be telling their own stories

rather than relying on someone else doing it.

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