Client to Coach: Crushing the Client Life Cycle - Coaching Success - #584

Barbell Logic

Health & Fitness, Nutrition, Health, Diet, Fitness, Weightlifting, Barbelltraining, Strengthtraining

4.6 • 1.2K Ratings

🗓️ 6 September 2024

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Learn how many go from client to coach, crushing the client life cycle. This is Micaela Bickel's story.

Client to Coach: Fitness to Strength

Barbell Logic has identified a somewhat typical progression among a cohort of its clientele. These folks go from fan to strength client to Academy client to coach using TurnKey Coach.

Micaela Bickel followed this path.

She began more in the fitness space, programming circuits and endurance. Barbells were sprinkled in.

Despite her skepticism and fears, training with barbells produced the results she wanted and not only did not hurt her back but actually helped her back.

She attended a seminar and left humbled but ready to pivot to strength-based training for both herself and her clients.

Client to Coach: The Business of Coaching

She soon found the Academy and learned many of the practical and academic things it teaches. Despite having an exercise science degree, she derived a huge value from the academy.

She opened a gym in February 2023. That was a steeper learning curve.

She learned as she went, though the Academy also not spends more time addressing the business of coaching.

Her first important transition was from charging per session to charging monthly. Soon thereafter, she moved to a hybrid model of coaching, where clients receive usually 2-3 months of in-person coaching from her and then are moved to online through TurnKey Coach.

This has increased her ability to coach more clients and decreased her time at work.

The way TKC measures progress and PRs has encouraged compliance, and clients are able to train while away from the gym (and Micaela can coach away from the gym).

Learn about Micaela's story from client to coach and how she crushed the client life cycle.

PS - This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE.

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Transcript

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0:00.0	Barbo-electric listeners exciting news. My new book Undoing Urgency is now available
0:09.6	for pre-sale. The book takes my lessons learned over the past two decades in business
0:15.2	and distills them into simple practical effective tools that you can use in your
0:21.0	daily lives.
0:22.7	Learn how to better spend your most valuable resource,
0:26.2	your time, so that you can become a better coach,
0:29.2	business owner, employee, parent, spouse,
0:32.4	or all aroundaround person.
0:34.5	Undo the urgency in your life
0:36.3	so that you can focus on what is truly important to you.
0:40.9	Now, you may be asking, why should I pre-order the book and not just wait until it comes out?
0:47.0	And that's a valid question. I've done this many times. And I want to give you two reasons to go ahead and purchase now instead of waiting until December when it's officially available.
0:57.6	Reason number one, we've put together a collection of great offers exclusive for those who pre-purchase the book, including an entry for every book you
1:06.2	pre-purchase for a chance to win free strength coaching from me personally for six months.
1:12.4	50% off all merchandise plus several other
1:15.2	incredible offers and as a bonus anyone who purchases 10 or more books will get an extra free book not just signed by me but
1:26.1	personalized to you. Reason number two by helping us drive up presales on Amazon, you'll be seeing a message to them that this book will
1:37.1	offer a value to a much larger audience than Barbel Logic currently has reached.
1:43.6	I'm super proud of the book.
1:45.4	I believe in the principles of it
1:47.6	and its ability to unlock freedom for people who will read it.
1:51.3	So if you've received value from myself or the podcast or
	...

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