Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion.

Earlier this year, Canada became the country with the largest economy in the world to legalize marijuana.

But it's California, a state with a population of more than 40 million people,

which is really the ground zero of the cannabis economy.

On this week's BOF podcast, we meet two innovators in the cannabis space who are bringing

a sophistication in branding, design, and marketing that has taken the cannabis industry

in a whole new direction, running businesses that have been described as the Hermes of

marijuana and the Supreme of Mar marijuana. After a career in fashion

at Theory, Diesel, Dolce and Gabana and the Yucs group, Clement Kwan has gone full circle back to

marijuana. He is now using his experience in fashion as the co-founder of Bebo, a lifestyle

cannabis brand which produces high-end vaporizers and edible pastiles and

caters to design savvy professionals.

Clement also introduced me to his friend Mario Sherbinsky.

Mario is a world-renowned cannabis breeder and founder of the premium cannabis and lifestyle

brand, Sherbinski's, headquartered in San Francisco and Los Angeles.

Mario is known for his cultivation expertise and for developing one of the most celebrated

phenos of modern-day marijuana history, the gelato strain.

Here's Clement Kwan and Mario Sherbinsky at Voices 2018 in conversation with Nick Blundon,

B-O-F's chief commercial officer.

I can't tell you how excited I am to be sitting on the stage with these two gentlemen

for this conversation about the cannabis economy.

Imran gave a great introduction, and we do have two absolute pioneers of the cannabis economy

...