This is the flavor.

So many people have so many questions about reputation management and when I ran these

timeberg sports and entertainment and work with Warren Moon at sports one marketing, reputation

management was a lot easier.

You just had to get in front of whatever it was, but there was no repository, no historical

reputation management that needed to be done and as we have kids that are applying to

things and to colleges and graduate schools and to jobs, there's so many different issues

that are intertwined with stagnant information and social media can take something that

may have been acceptable at the time and move it forward 20 years and it's completely

unacceptable.

So we want to have a mechanism not only just for our clients but ourselves but our employees

as well as you may be a victim of the reputation management of those who work with you or what

friends you have.

And so I wanted to bring on the expert of digital reputation management.

The CEO of Lifebrand, if you haven't seen them, they've been working with the biggest

teams, leagues and organizations in the world to clean up that past information that

may be taken out of context given in a negative portrayal.

And as our personal brands and our communities are so important, I think it's important for

people to understand their brands and their life brand now that what it means to have

a perpetual brand where content that exists today will exist 20 years from now and content

that existed five years ago exists today.

And as we are applying for jobs or we are applying for schools or our representation of ourselves

...