Welcome to today's edition of the Clay Travis and Buck Sexton Show Podcast.

Welcome back to the Clay Travis and Buck Sexton Show. I'm Buck and as I said, we are going to have

someone joining us here in a moment to talk about what it means to be

targeted by the left and then to have some people on the right come after you as well because of

a profile piece. In this case, by the New York Times, it involves a company that I've known and

worked with for years as a sponsor in the past. The founders are friends, their patriots, their

great guys. And so I want you to know that before we talk about this because I know there are a lot

of people right now that based on this New York Times profiler asking questions and Clay is going

to be weighing in to you to make sure that we get answers to all of that. But the piece was, can the

Black Rifle Coffee Company become the Starbucks of the right? The company doubled its sales last year

by leaning into America's culture war. It's also trying to distance itself from some of its new

customers. Now, there were some quotes in the piece that got a lot of people on the right over

the weekend, at least judging by social media upset. We wanted to offer the CEO of Black Rifle Coffee

is a veteran of the United States, a United States special forces towards Iraq and Afghanistan. We

wanted to offer him this opportunity on this platform to just clarify exactly what his companies

mission statement is what they do, what they really believe. And we're joined by Evan Hay for the

CEO of Black Rifle now. Evan, good to have you on. Bach, thank you so much for having me on. I

was love the show. Love being on it. I can't wait to dive in. Yeah, man, tell us just

what what happened here? Why are you guys getting pushed back? Because you know the left comes

after you because you very openly stand for patriotism, the flags, the second amendment, the first

amendment. Right. I mean, there's a lot that the left hates about what the brand represents.

But people on the right are upset too. Some of them are why? Right.

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