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Clay Travis joins us now. I mean, Clay, we've all got multiple TVs. I try to always have something on my TVs.

The lack of any sort of programming opposite, the Super Bowl tells you everything you need to know.

I had the puppy bowl on one of them.

I think a lot of people go to bed, honestly, or just start getting the kids ready for bed.

And when the game's not that close dad and mom you know kind of say okay time to time to start to wind down a little bit

I've always thought the Super Bowl counting was kind of a mess because so many people go and watch in big groups, Super Bowl parties.

They've always, I think, kind of undercut the number of people that are watching.

But they've done a better and better job of counting.

So I think that's partly the reason we're getting new records.

And I also just think like there's a desperate desire, I believe, for shared communal experiences.

And there aren't that many of them anymore.

And there is something that people want to connect on, right?

And it's great.

Everybody can have their own favorite television show and their own favorite podcast.

And all those things can be in some way very good businesses while being also simultaneously somewhat niche.

But I do think humans want to gather around and do things together.

And I think the Super Bowl maybe, I mean, you guys can maybe come up with another one,

but I think it's the last American cultural tradition that everybody does at the same

time. And obviously, I'm not counting Thanksgiving or Christmas or something like that. I'm talking

about a television viewing experience by and large. Yeah, we don't even do Black Friday like we

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