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Ridiculous History

CLASSIC: When (and why) did the US start calling its citizens consumers?

Ridiculous History

iHeartPodcasts

History, Society & Culture

4.24.7K Ratings

🗓️ 4 August 2022

⏱️ 52 minutes

🧾️ Download transcript

Summary

Today, the terms "citizen" and "consumer" are often used interchangeably by authors, journalists and politicians. To some experts, this shift has disturbing implications. But how important is a word? How did this switch occur, and why? In today's classic episode, Ben and Noel explore the implications of this strange, often unexamined, evolution.

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Transcript

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0:00.0

My name is Joshua Topolsky and I have a new podcast called What Future.

0:04.5

But I want to tell you that I'm being forced by my producer to record a promo telling you about my show.

0:10.1

And I'm not trying to force you to listen to it.

0:12.6

And maybe you're not interested in internet culture and the future of life on planet Earth.

0:18.1

And why John Carpenter movies are so good.

0:20.6

You may just want to listen to a podcast about, I don't know, sports or whatever Joe Rogan talks about.

0:26.6

And that's fine, you know, no judgment.

0:28.4

But if you like what you're hearing and I know that you do, you can listen to all of what future on the I Heart Radio app, Apple podcasts or wherever you get your podcasts.

0:58.4

The podcast and that's what you really missed brings you back to the choir room for a gloriously gleeky rewatch of all six masterfully musical seasons of Glee.

1:19.4

Join cast members Kevin MacKale and Jenna Uschkewitz for never before heard stories from the cast, crew, celebrities and you, the fans from McKinley High to New York City, from the choir room to nationals and from the Super Bowl to a world tour.

1:32.9

Listen to and that's what you really missed on the I Heart Radio app, Apple podcasts or wherever you get your podcasts.

1:39.4

Ridiculous historians, thanks as always for tuning in this week our pal Noel is out for a bit. So Max, and I wanted to share a classic episode max.

1:52.9

This one is an oldie, but a goodie. And I believe it's from it's from before you started classing up our show.

2:01.4

Yeah, it's about a three years beforehand. This episode was about five years old actually. Wow. And from originally the end of 2017.

2:12.4

So yeah, a little before I started with the show. Wow. Oh, man, I had no idea honestly, how long we've been doing this the time, the time flies, right.

2:24.9

So this, this is going to be really interesting max to you and to any of our fellow ridiculous historians who haven't heard it because years back got five years back, I guess now I, I noticed something really weird in a lot of the reading I do for another show called stuff that don't want you to know. And it was this over time.

2:47.4

The, you know, back in the day in previous eras, you would read political statements, you read stuff from the government or Congress about almost anything.

2:58.4

And they would most often describe people as citizens, right, which makes sense, you know, if you work in Congress, then your employers are citizens.

3:10.9

But something funny happened along the way, the free citizens started being used less and less often and started becoming replaced by the word consumers, not just in, not, you know, not just in congressional statements, but in the news and all sorts of reporting.

3:31.9

Is this something that you ever noticed or you ever clocked max?

3:35.4

Oh, you got to remember, I have a marketing degree. I studied all this stuff. Oh, yeah, I mean, we're all just objects at the end of the day, aren't we? No, we're not.

3:45.4

But sometimes it feels like that way when you're looking at reports or just summaries and it's like 87% of consumers feel this way. It's like, oh, that doesn't feel very personal at all.

...

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