Why do some big successful brands go bust?

Toast is back for a new series, taking a look at the decisions that often left investors burnt.

I'm Sean Farrington, a BBC business journalist. I'll be hearing about the hype.

They're going to do the deal that makes them the most money at that point of time.

And I'm picking what went wrong, talking to owners and employees to ask, what can we learn?

It was being undercut by similar rivals. It just couldn't survive.

Toast. Listen first on BBC Sounds.

Lauren Levern here. We're taking our Easter break, so until we're back on air,

we're showcasing a few programmes

from our archive for you.

As usual,

the music's been shortened

for rights reasons.

This week's guest

is the screenwriter

and playwright

Jack Thorn,

who created adolescence.

I cast him away

in 2021.

Music I cast him away in 2021. My castaway this week is the screenwriter and playwright Jack Thorn.

Millions of us watched his adaptation of Philip Pullman's His Dark Materials on TV.

...