From KCRW in Santa Monica and KCRW.com, I'm Kim Masters, and this is the business.

You listen, if you listen and learn, then you're going to be able to do anything you want next time.

Everybody thinks his own business, business, really, really, all the right life.

What's with him?

Oh, I'm afraid he's gone Hollywood.

This week on the business, Hollywood is Gaga for 3D, thanks to the success of films like Avatar and Alice in Wonderland.

But not all 3D is created equal, and a legendary producer says the audience doesn't care.

Plus, a Sony expert talks the difference between pure 3D and films that are not 2D.

But first, it's the Hollywood news banter.

Stay close. It's the business from KCRW.

You can imagine Hollywood everything is really driven by making money.

What's with him?

I'm afraid he's gone to Hollywood.

I'm joined in the studio by my fellow banterer John Horn of the Los Angeles Times.

Hey, John.

Let's get real.

Let's get real D.

Let's get Real D, which is the company that has fueled these exploding number of 3D screens around the country is going to go public.

It's going to offer stock to the public.

It is a big IPO and the first one in a long time.

And as much as a billion dollars.

I mean, 3D is obviously huge for the studios.

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