But we're going to talk for a minute about the backlash against the Sydney-Sweeney American Eagle jeans ad campaign in which the actress and model poses in American Eagle jeans.

She was actually, she's wearing what I understand

to refer to as a Canadian tuxedo, which is jeans on the bottom, jeans on the top.

For the record, I have never owned a Canadian tuxedo.

But there's a series of puns about genes, G-E-N-E-S, and jeans And this show a surprisingly un-2020 backlash. Many people on the

internet would send her with the white supremacist dog whistles and eugenicism because she was talking

in jeans and she's blonde and blue-eyed and attractive and has good genes. And apparently

that's, that's, you know, reinforcing activism. ted cruise had an apt one liner about this uh democrats or the radical left

are now coming out against hot women uh yeah that they should run with that

okay yeah so like so you know i think i think everyone was convinced that this was like

a significant cultural moment and even our colleague and sometime panelist rup henderson uh had some interesting commentary on this so maybe you know, I think I think everyone was convinced that this was like a significant cultural moment. And even our colleague and sometime panelist, Rob Henderson, had some interesting commentary on this. So maybe, you know, is there more to this story than just like people are being? And sometimes the story is interesting just so far insofar as like people are still trying to do this kind of backlash in 2025. That's interesting. But then is there more to the story here? I don't know. Is this the last gasp of wokeism? Because all of these critiques, the so-called backlash, is

being laughed at. And American Eagle's stock price has jumped. I don't know how many the millions

were up, hundreds of millions were up to now. I mean, best money invented. I want to talk to

M.I'ss director of marketing

Alana Grossman about what made this, what captured this lightning in a bottle. It was just

the most perfect thing. I've watched a few of these short actual video ads, not just the

billboards or photos, but the video clips, they're really good. They're tongue and cheek. Like,

she's not taking herself seriously. They're cheek. Like she's not taking herself seriously.

They're not taking the brand's not taking itself seriously.

Very effective.

And hey, made me go out and buy some A.E. jeans with some shirts on clearance as well.

One of my next one that arrives, I'll do one of my next podcast appearances here in the new get up.

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