Cisco Systems & Urban Decay: Sandy Lerner (2018)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 10 May 2021

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the pre-Internet 1970's, Sandy Lerner was part of a loosely-knit group of programmers that was trying to get computers to talk to each other. Eventually, she and Len Bosack launched Cisco Systems, making the routing technology that helped forge the plumbing of the Internet. But when things turned sour at the company, she was forced to leave, giving her the chance to start something entirely new: an edgy line of cosmetics called Urban Decay.

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Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	Okay, so on to today's show.
0:12.3	It's from our archives and is truly one of the wildest stories you will ever hear about
0:17.6	back-end internet technology.
0:20.1	In large part because of the person in question, Sandy Lerner, who co-founded Cisco Systems.
0:26.0	It's a company that probably helps you do what you do without you even knowing it.
0:31.4	But the story is also interesting because Sandy founded the punk aesthetic makeup brand,
0:36.7	Urban Decay, and went on to build one of the largest private libraries of Jane Austen
0:42.3	books on Earth.
0:44.1	Yep, all that and more in this one.
0:47.1	We first ran this story in October of 2018.
0:50.5	Enjoy.
1:20.5	From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists, and
1:32.0	the stories behind the movements they built.
1:37.5	I'm Guy Raaz and on today's show, how Sandy Lerner helped launch one of the most successful
1:42.6	companies in the world, why she had to leave it, and how she went on to remake herself,
1:47.7	again and again and again.
1:51.7	Hey, I'm Mike Corey, the host of Wunderies podcast against the odds.
1:57.1	In our next season, three masked men hijack a school bus full of children in the sleepy
2:02.3	farm town of Chao Chila, California.
2:05.5	They bury the children and their bus driver deep underground, planning to hold them for
	...

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