Christmas Movie Wars | It's a Wonderful Strife | 3

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 8 December 2021

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

After years of being content to play second fiddle to Hallmark, Lifetime decides to make a big move in 2018. They produce more Christmas movies than ever before and go after Hallmark’s biggest weakness: its lack of diversity. Of the twenty-one original Christmas movies Hallmark aired in 2017, only one featured a non-White lead and more people are starting to notice.

But Lifetime’s not the only company to come after Hallmark’s crown. To set themselves apart, Netflix decides to use its deep pockets to hire stars that neither Hallmark nor Lifetime can afford.

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Transcript

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0:00.0	Hey, prime members, you can listen to Business Wars Add Free on Amazon Music.
0:04.6	Download the app today.
0:07.0	It's December 2017, Crown Media Headquarters in Los Angeles.
0:22.0	Bill Abbott watches as a young reporter from the International Business Times takes out
0:26.7	her notebook.
0:28.4	He's excited about this interview.
0:30.4	So much to talk about.
0:31.9	A vault full of movies and Hallmark's new streaming app.
0:36.1	Do you mind if I record this?
0:38.0	No, not at all.
0:40.9	Hallmark Christmas movies have become part of the zeitgeist of the season.
0:45.2	And that's pretty exciting for a channel that is frequently overlooked or derided.
0:50.1	The reporter places her phone on the coffee table with the voice recording app open.
0:54.4	Great, so let's just dive right in.
0:56.9	So for this year's Countdown to Christmas, you're airing 21 new original movies.
1:02.5	That's right.
1:03.5	We're incredibly proud of this year's selection and viewers are responding.
1:07.6	Mm-hmm.
1:08.6	But only one of them enchanted Christmas, starring Alexa and Carlos Pena Vega, features
1:14.2	non-white leads.
1:15.2	Is that correct?
1:17.2	Abbott shifts in his seat.
	...

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