Christmas Movie Wars | A Season Like No Other | 5

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 15 December 2021

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As a global pandemic hits, both Hallmark and Lifetime are in danger of not being able to complete their movies for their upcoming Christmas programming. The two companies get creative to shoot their films. Meanwhile, Hallmark hires a new CEO to rebound after the scandals of the prior year. And the pandemic gives even more players the opportunity to enter the Christmas Movie space, leaving open the question of who will dominate.

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Transcript

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0:00.0	Hey, Prime members, you can listen to Business Wars ad-free on Amazon Music.
0:04.6	Download the app today.
0:06.6	Next year, Business Wars is going even bigger.
0:10.0	Starting January 5th, we'll be bringing you new, longer episodes every Wednesday with
0:14.8	even more inside stories on the most outrageous and intense corporate rivalries of all time.
0:20.9	It's March 13th, 2020. Carson City, Nevada.
0:34.0	Melissa Joan Hart maneuvers through the bustling bullpen of the production office for Feliz
0:38.4	Navidad, the film she's directing for Lifetime.
0:42.6	It's about a widower who's set up by his daughter with a musician who helps him rediscover
0:47.3	love and holiday joy.
0:49.8	Hart's talking quickly into her cell phone.
0:52.4	They're said to begin shooting in just two days so it's all hands on deck.
0:56.6	Hi, I just want to confirm that we have enough extras for the festival scene.
1:00.8	Last year on Christmas reservations, we had about half the extras we needed and it was
1:04.8	a nightmare.
1:06.6	Hart started out as a child actor starring in shows like Clarissa explains it all on Nickelodeon
1:12.0	and Sabrina the Teenage Witch on ABC.
1:15.4	In 2014 she started working with Lifetime which wanted to appeal to Millennials nostalgia,
1:21.1	a strategy its rival Hallmark pioneered.
1:25.0	Hart quickly became one of the channel's go-to stars and also produces and directs films
1:30.0	for them as she is on Feliz Navidad.
1:33.6	This year she's slated to make three films for it's a wonderful Lifetime in various capacities.
	...

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