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The Playbook With David Meltzer

Christina Russell: CEO, Sola Salon Studios | #ThePlaybook 385

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Business, Careers, Entrepreneurship

4.91.9K Ratings

🗓️ 3 April 2021

⏱️ 21 minutes

🧾️ Download transcript

Summary

Christina Russell, CEO of Sola Salon Studios and CEO of The Woodhouse Day Spas, talks about how a suggestion from her husband sparked her interest in franchise businesses and serendipitously led her to entrepreneurship, as well as recent trends in the beauty industry. Russell and host of #ThePlaybook, David Meltzer, chat about a variety of subjects including why having the right team is essential for creating “thoughtful growth”, identifying the right niches to fill, and how their franchises were able to adapt to challenges presented by COVID-19. Christina also shares her three biggest takeaways about leadership, especially for being a successful leader in a franchise business.

Transcript

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0:00.0

On this episode of the Playbook, I have a milestone entrepreneur, Christina Russell, CEO of Solas

0:06.7

Alon Studios and Woodhouse Day Spas. And we're going to talk about taking responsibility for your

0:14.5

employees and changing the trajectory of your business during the pandemic. Join me for all of this

0:21.9

and more on the Playbook. This is Entrepreneurs the Playbook. For each week, I bring you some of the

0:28.4

greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional

0:34.5

playbook to success and what made them champions on the field and in the boardroom.

0:40.5

I'm your host, David Meltzer. I have Christina Russell, the CEO of Solas Alon Studios

0:46.6

and CEO of the Woodhouse Day Spas. Welcome to the Playbook, Christina. Thank you so much, David.

0:52.8

It's a pleasure to be here. You know, we were talking about earlier before being a milestone

0:58.0

and I think extraordinary entrepreneurs like yourself are so important because, you know, a lot

1:03.6

of entrepreneurs and CEOs don't look like you. We know that percentage-wise and I think it's important

1:10.2

as a father of three teenage daughters that they see people that look like them that have achieved

1:16.0

certain things so they know where they can go past. But yet, you didn't have many milestones

1:22.9

in your life to look at to get to the success that you've had. What was for you that inspiration

1:30.5

or milestone, a book, a movie, a personality? Was there something that you looked at and said,

1:36.8

hmm, I'd like to do that, but I could do it better. You know, I say it's interesting. I would say

1:42.0

probably the biggest influence of getting me into business was my husband. I actually started out,

1:47.0

not in an entrepreneurial career at all. I started out as a science editor at Los Alamos National

1:53.2

Laboratory, working in the physics division, editing really heavy scientific research work.

1:59.2

And it was my husband who discovered the world of franchising and said, hey, you know, we should

2:03.3

take off these golden handcuffs that we have working for the government and go figure out what

2:07.6

it is to be an entrepreneur while we're still young. So I was 29 years old and started exploring

...

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