All right, welcome back to the Casey Adams show. Today we are joined by a very special guest,

Chris Rickabono, the founder of Untucket. Chris, thank you so much for coming to the show today.

Thanks for having me. Of course, man. So first of all, I really do appreciate you taking the time today.

And I'm so just fascinated by your story

and what initially led you to launching a tucket. You know, you've, you've been at this now

for nearly 15 years, I believe. And not only just in tucket, but even, you know, the modern

brands you've launched, such as greatness wins. And again, to take us back here, one of the things that I loved

when doing my research and diving in Untucket is just the simple thought of, you know, like,

why aren't shirts, you know, worn to be not tucked in? Like, where did this initial problem

and idea stem from? And I always love understanding. And I know my audience does as well. When was that moment

when you're like, wow, I think I should actually pursue this or let me dive in more and learn more to see

if I can actually turn this into something. Yeah, you know, if you're young, you probably think it's a

crazy idea. But when I, I'm 46, when I was in, in college people wore their shirt. Like when I, back then, 20, 25 years ago, everyone wore oversized clothing.

You know, when I was in college.

This is before you're born probably or when you're five, six years old.

Yeah, I was a lot of Abercrombie.

Yeah, I was, that's when I graduated in 01.

And it was a lot of Abercrcombeian fit stuff, oversized stuff. We graduated college, got into the real

world, you know, clothing started to get a little more fitted, not like it is today. You know,

we were always behind Europe, but it started to get a little more fitted. And every shirt, you know,

was down to mid thigh. And I always thought about it and people just kept wearing them. And in my mind, you know,

this was before it was, I don't want to say easy, that's the wrong word, before you were able to

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