Tetragrammaton

Tetragrammaton

By 2008 and 2009, there was no game in town to compete on video.

It was absolutely impossible to compete against Google and YouTube.

It was so difficult even years and years later, I remember when I was going around saying,

hey, I think there's an opportunity emerging where we can help the small guy, the small crater,

get distribution. I went to various VCs and pitched all of them, and nobody bit.

YouTube was the 800-pound gorilla and why would you start something to compete?

Exactly. It was impossible in their eyes to compete against YouTube. So I started Rumble in

2013 entirely on the premise of trying to help these small creators like, you know, think

the America's Spaniest home videos type of

creators get their distribution so what i started to see from once google integrated youtube into

their search is that i started to notice that they started pivoting and the way they were

pivoting was that they were just like search they always promised that search

would be free and fair and basically they're not going to rig the search results to be biased in anything

they also said the same thing with youtube it's going to be just an open platform it's going to fall

under section 230 and we're not going to do any biases or you know algorithmic changes that are

going to control what people

see and here. And I started noticing this in 2009 and 2010 where they started picking winners.

And by 2013, it got to the point where it was very obvious to me that if you're a big brand,

if you were part of a multi-channel network, which is like,

you know, an umbrella that wouldn't manage a bunch of influencers, if you were a big influencer,

...