Today's Good Life Project RIF is a guest riff from a friend of mine, Chris Gillibault.

You may know him from a series of bestselling books as the founder of the annual conference.

I don't even know if the conference or an event or a festival called World Domination

Summit where thousands of people come from around the world and flock to Portland, Oregon,

every summer as the person who literally visited every country in the world.

And he's got a new book out called Born for This and I asked him if he would just share

a little bit an idea or two around something that's a little bit provocative and it's

the idea of quitting and actually the upside of quitting.

So with that said, turning it over to Chris Gillibault.

What's Up Good Life Project?

It's Chris Gillibault and I'd like to talk to you about the power of giving up.

Or if at first you don't succeed, give up.

And I'm going to do this in the context of speaking a little about the new economy or

the changing world of online work and hybrid work that many people have been pursuing over

the past decade in particular.

But I think it has some greater relevance as well.

And speaking of new economy, lately I've actually been using the phrase new new economy

because there've been a lot of changes and there's been a shift taking place.

Just like every social network has a natural lifespan, it kind of rises and then falls.

So too do many of the mediums that we use as well as the business strategies that we use.

And so in this shift that's taking place, there's a lot of tactics that people have used

for a long time that simply don't work or at least they don't work as well.

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