Claire worked in the marketing department for an up-and-coming artisan bakery.

Unfortunately, the artisan bakery in question was so up-and-coming.

Nobody actually knew it existed.

But then she had the really good idea to use Canva to create a business plan.

It looked good, really, really good.

Their investors thought so too.

And now their hotcakes are selling like, well, exactly. Thanks, Canber. Soil is a living entity. A handful of soil has five to seven billion organisms in it. We have to keep it alive for it to, you know, make all the life. Every life that you see, whether it's a plant, tree, animal, bird, you and me, all of us are from the soil. From the soil. That's so true. That's where we get the hood from. You know, you're so right about that, you know. Everything is a major part of us. Yeah. I mean, there's nothing we've got from somewhere else. Everything is from this earth. We're asking everybody, people who have any kind of following, to, for 100 days just to talk about soil and the significance of soil. That would be, like, a great thing to spread around.

Who's your favorite player?

Right now?

You take it, you should be like, it's Chris Gave.

Amazana, good morning to you.

A pleasant morning to you as well, you know.

Wonderful.

So, it's a pleasure to meet it virtually.

So, Chris, this moment, I think you've heard about it already.

Probably you've seen the video.

Yes, I have.

Essentially, see, this is something that's been so neglected.

For example, I met many of the environment ministers from various countries

after the COP 26. And they're telling me one week they were in Glasgow in this international

meat, and they did not hear the word soil. Unfortunately, all the climate change initiatives are the whole movement is being driven by activists who only want to knock the industry because it spills money.

But nobody wants to turn to the real problem where nearly 36 to 40% of the global warming is happening because of bad agricultural practices,

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