You said that most creative people are children who've survived.

In childhood, we're taught to follow a very specific path in life and that all the individuality, all the quirkiness gets beaten out of us.

We learn how to go along to get along.

What if design could change everything, not just how we see the world, but how we live in it?

Chris Doe started with a simple idea. Use creativity

to unlock real value. I think humans are hardwired to be social animals. You can feel very lonely,

very depressing to feel. No one understands you. No one gets you. So we go that path. Entrepreneurship is

not for the faint of heart. There's all kinds of things baked into entrepreneurship. It seems

awesome to be able to have that,

to be a master of your own time. But the reality is it's fraught with risk. Safe is risky and risky is safe.

There's only so much you can do to remove the risk but entrepreneurship. From teaching design to

building an empire that shapes the future of branding and business education. His work has touched

millions, turning art into action,

ideas into impact. But it wasn't always clear. There were moments of doubt, struggles that

tested his purpose, a relentless pursuit of clarity in a noisy world. Pricing is positioning.

Anything that has a higher price has a perceived higher value. Personal branding is not what you do.

It's who you are. And drilling into who you are and reflecting that into the world in the most unvarnished, real and raw, authentic way that you can. So very few people can actually do that. I want to unpack one of your ideas just to kick this off.

So you've said that most creative people are children who've survived.

So explain what that idea means.

Yeah.

I think the thing is in childhood, we're taught to follow a very specific path in life

and that all the individuality, all the quirkiness gets beaten out of us in one way or the other.

...