Chris Atlas: Part 2 - Crafting Iconic Music Brands

Unglossy

Bun B, Tom Frank, Jeffrey Sledge

Entrepreneurship, Business, Personal Journals, Society & Culture

4.9 • 917 Ratings

🗓️ 15 August 2024

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ever wonder how marketing magic happens in the music industry? Join us as we sit down for Part 2 of our conversation with the legendary Chris Atlas, the mastermind behind iconic campaigns like Kanye West's "Through the Wire" and Boost Mobile's Rock Corps. Discover the secrets to his innovative strategies, the vibrant atmosphere at Cornerstone, and unforgettable moments like Mickey Factz first encounter with Lupe Fiasco. Chris offers a treasure trove of behind-the-scenes stories and insights, culminating in his influential role at Def Jam. This conversation is a must-listen for anyone curious about the alchemy of brand and culture in hip hop.Additionally, we dive into the legacy and future of Fat Beats. Hear about Chris' vision to grow its influence in the digital age while staying true to its vinyl roots. From celebrating its 30th anniversary to exploring strategic pop-ups that capture the essence of the original Fat Beats store, we're excited to share a glimpse into the future. Plus, we highlight the importance of relationships in hip-hop and how these bonds led to Chris' work on the critically acclaimed new album with Pete Rock and Common. Tune in for an episode brimming with industry insights and heartfelt stories."Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to hear this thought-provoking discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/. Send a text Support the show Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	on Glassi.
0:01.8	Deaf Jam was that brand, like in terms of everything you thought Deaf Jam was, it was.
0:10.3	You know what I mean?
0:12.3	From the top.
0:14.0	Yeah.
0:15.0	I'm Tom Frank.
0:17.0	I'm Mickey Facts.
0:18.0	And I'm Jeffrey Sledge.
0:20.0	Welcome to Unglossie, De Koning Brand and Culture.
0:23.5	I'm Tom Frank, partner and chief creative officer at Merrick Creative.
0:27.0	This is Mickey Facts, hip-hop artist, and founder and CEO of Pendulum Inc.
0:31.0	And that is Jeffrey Sledge, a season music industry veteran who has worked with some of the biggest artists in the business.
0:36.0	We're here to explore the moments of vulnerability, pivotal decisions, and creative sparks that fuel the relationship between brand and culture.
0:43.6	Get ready for thought-provoking journey into the heart and soul of branding,
0:47.0	the unscripted, unfiltered, and truly unglossy truth.
0:51.4	And now, part two of our conversation with Chris Atlas.
0:55.0	What are some of the craziest cool projects that you did work on that you're most proud of from those days?
1:02.0	On the music side?
1:04.0	Right, on any side.
1:05.0	Well, I mean, it was a lot.
1:07.0	I mean, I think we actually, on the cornerstone side,
1:11.0	we were one of the original companies that helped to start the through
	...

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