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Channels with Peter Kafka

Chris Altchek, Mic CEO

Channels with Peter Kafka

Vox Media Podcast Network

Technology, Tv & Film, Business News, News

4.4585 Ratings

🗓️ 14 January 2016

⏱️ 28 minutes

🧾️ Download transcript

Summary

In an episode that originally aired on Recode Decode, Mic CEO Chris Altchek talks with Peter Kafka about building a news site for millennials and the differences among news reading generations. He also discusses what Mic has learned in the past five years and why there's no silver bullet for social media success. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Hi, I'm Kara Swisher, executive editor of Recode, and you're listening to Recode Media with Peter Kafka, powered by digital media.

0:07.9

Before we launch Recode Media as its own podcast, you may have heard Peter over at my podcast, Recode Decode.

0:14.3

Here's one of the fantastic interviews he did for Decode. Let's listen.

0:20.0

Recode Radio presents Recode Decode, hosted by Kara Swisher, powered by digital media.

0:26.5

Hi, I'm Kara Swisher, executive editor of Recode, and you're listening to Recode Decode, a podcast about Silicon Valley's key players, big ideas, and how they're changing the world we live in.

0:35.9

This is our special weekly segment with host Peter Kafka, Recode Senior Editor and Producer of the Code Media Conference. Joining Peter

0:43.1

each week are some of his favorite movers and shakers in the media world. This week, Peter

0:47.7

talked to Chris Alcheck, the CEO of Mike.com. Peter and Chris talked about making news for millennials,

0:54.8

though I'm not sure they need different news than older people, but all right. And the importance of social media and video

0:59.7

to the site's future. Here's Peter. Thanks, Kara. We're here with Chris Alchick. Chris,

1:04.0

I have a burning question. You are a millennial. You know about all things millennial.

1:08.2

Do millennials listen to podcasts? Now they do. Okay, good, so we can keep

1:12.6

talking. Podcasts are hot again. Excellent. Thanks for joining us. You're the CEO and co-founder of

1:17.3

Mike.com. Do you guys have podcasts? We do not have podcasts. But you got to get one soon, though.

1:22.3

Potentially. Okay. So let's set the level here for the audience is listening to us.

1:27.1

Explain very briefly, maybe like two sentences, what Mike.com is.

1:30.7

Then we can talk about how you got to where it is.

1:32.8

Mike is building the most trusted news site for millennials.

1:36.2

We reach 30 million people a month around the world and are just starting.

1:40.6

So we say the most trusted news site.

1:42.3

Is there a survey for that?

1:45.3

We do many surveys.

...

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