Okay, everybody, welcome along to the next episode of the Boothley podcast and today we've got a special guest for you who I'm really excited to share his journey here, a little bit more about his story.

So my name is Liam Carolan.

Thank you for tuning in if you're tuning in on the actual podcast, we've gone live as well on Facebook.

So if you are on Facebook at the moment and you recognize myself or my guest, just drop a little comment saying where you're watching from as we've just gone live.

Today's podcast is all about how you can set up your hospitality website for success.

Our guest has the best in-depth knowledge about this subject of anybody I know in the industry and we're going to be shining the spotlight on both the book direct playbook as he is a co-author in the book direct playbook.

So if you haven't heard of that, there is a new book from collated by Mark system Simpson called the book direct blueprint and that is available if you go to boothley.co.uk forward slash blueprint, you can register as it's due to come out in December.

In any business, there's always unsung heroes, people who you never really get to see, but who are the absolute heart of the business and really are the backbone of it.

And that's how I like to think of today's guest.

We have Bruce Lee's very own Tom O'Brien. He's the chief technical offer from chief technical officer, easy for me to say, from Bruce Lee.

And he's going to be really sharing both some insights into the book, but as I say, some tips, actionable stuff on how you can get your website to perform for direct bookings and the sort of things you should be considering.

So Tom, welcome along.

Thank you. That was a nice intro.

Thank you so much. It's nice to see you actually on here instead of obviously we get to each have reached each meeting. So this is quite quite unusual isn't it to go live.

So let's get really into the thick of it before I want to know about your story and how you got started with Boothley, but let's dive into the thick of it. Why should people listen to Boothley regarding websites.

Yeah, so we've been building websites for the hospitality industry for I'd say over four years now.

And the main thing about Boothley is that we only do web design for this industry.

Funnily enough, somebody actually bumped into someone the other day and we got chatting and he said, like, what do you do? And I said a design websites and he's like, Oh, great. I need a website.

And it's really nice to be able to say, well, actually, I don't do websites for everybody. We have a very specific niche.

And we only do it for like the short term rental industry. So that cuts off so much.

And it helps us to focus really on our avatar, our ideal client and it enables us to give the best service and product for that for that ideal customer for us.

Yeah, go for it.

...