Chobani & Patagonia CEOs break down where values meet profit

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 28 October 2025

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

In these volatile times, how do we navigate the intersection between values and commerce? Patagonia CEO Ryan Gellert and Chobani CEO Hamdi Ulukaya join the New York Times’ David Gelles on stage at Masters of Scale Summit to reveal their different strategies for dealing with an activist White House, the pressure for what David calls "anticipatory compliance," and how they grow their businesses while also prioritizing causes like environmental conservation and immigration. The pair also share personal stories that mark key inflection points for their companies, and what most gives them hope for the future.

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Transcript

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0:00.0	If you're a Y-combinator founder hitting Series A, you could be hearing one phrase that keeps stalling big enterprise deals.
0:07.6	We love your product, but we need to see your SOC2 report to make sure our customer data is protected.
0:13.7	Compliance becomes a bottleneck.
0:15.9	But there's a shortcut, AWS.
0:18.7	AWS already maintains SOC2 compliance across more than 100 services, from Cloud Trail to
0:24.8	Security Hub, meaning instead of building it from scratch, you can inherit it and focus on
0:29.8	scaling.
0:30.7	It's the same playbook startups like Supabase and Substack used to unlock enterprise customers
0:35.6	fast.
0:37.0	Turn compliance from a roadblock into a competitive
0:39.6	advantage. Get up to $100,000 in AWS credits and a free SOC2 consult at startups.AWS.
0:50.0	What you might describe is speaking out, I just think is telling the truth about what's going on in the world right now.
0:58.5	A healthy planet, thriving communities, depends on a functioning democracy, and I have real concerns about the future of something I took for granted for the vast majority of my 53 years.
1:13.4	We got dead threats and boycotts.
1:16.4	You've got to do the right thing,
1:17.6	regardless of what lawyers and communication experts will say.
1:22.1	Every challenges we face, we don't want it.
1:24.4	But when that happens, it's an opportunity
1:26.6	to make things better than ever before.
1:28.5	And that excites me.
1:36.1	That's Patagonia CEO Ryan Gellert and Chobani CEO Hamdi Yulukaya,
1:41.2	recorded live at the Masters of Scale Summit in San Francisco on October 8th.
	...

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