4.8 • 31.1K Ratings
🗓️ 14 November 2022
⏱️ 95 minutes
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As a newly arrived immigrant from Turkey, Hamdi Ulukaya learned to be resourceful, determined, and even stubborn when he needed to be. All those traits would serve him well as he began to navigate the hairpin turns of building a yogurt business from the ground up. In 2005, Hamdi was running a small feta cheese business in upstate New York when he happened upon a piece of junk mail that would change his life: an ad for an abandoned yogurt factory...$700K, as is. He knew if he could get his hands on it, he could bring a new kind of dairy product to the U.S.—the thick, creamy yogurt he’d grown up eating in the mountains of Turkey. With the help of a local bank, Hamdi bought the factory, and sales grew so quickly that he could barely keep up. A few years later, some bad business decisions nearly pushed the company into bankruptcy, but today, Chobani is one of the most popular yogurt brands in the U.S; and Greek-style yogurt has become a staple of the dairy aisle.
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0:00.0 | What is actually going on with the economy nowadays? |
0:04.1 | The price of gas, inflation? |
0:06.3 | Are we in a recession? |
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0:14.0 | as we delve into the stories that show you how the world really works. |
0:18.4 | That's Planet Money from NPR. |
0:23.5 | I used to get really upset when I see yogurt on the lid. |
0:26.7 | On the lid, you didn't want to see it on the lid. |
0:28.8 | You wanted to be so perfectly smooth in the cup |
0:31.3 | that it wouldn't touch the lid. |
0:33.0 | Yeah, I would open a cup. |
0:36.0 | And if I see yogurt on the lid, that was a bad day. |
0:39.1 | You were totally obsessed with it as you should be |
0:42.6 | because you're trying to make a product that's so good |
0:46.2 | that it's going to knock people out the first time they try it. |
0:49.1 | Exactly. |
0:50.2 | I have no luxury of, oh, I wish I had done that. |
0:53.5 | I wish I had done that. |
0:54.3 | This is one shot. |
0:55.4 | If it's not successful, I'm out. |
0:58.9 | MUSIC |
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