Chiro Mousetrap Breakdown | Ep 243

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 9 October 2020

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Make your offer sounds so sweet like honey, they’ll fall into it. Today, Alex (@AlexHormozi) shares with us a best practice that a chiropractor business did in order to increase their sales by adding simple steps and thinking of creative solutions.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:10) - Alex shares how a chiro business was able to double its leads and growth. The 1st nugget is changing the copy from “assessment” to “(type) of scan”

(3:22) - The 2nd and 3rd nuggets from the example were to position the scan that was worth $260 as something free & the payment option becoming easy for the buyer

(5:43) - Alex shares with us how these 3 nuggets were best practiced together by his friend Tim and the overall value of the offer

(7:14) - If you want to build good mouse traps to your offer, think about how you can layer other offers with it and take a look into your sales funnel on where you can add these layers

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Transcript

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0:00.0	Real quick, you guys already know that I don't run any ads on this and I don't sell anything.
0:04.6	The only ask that I can ever have are you guys that you help me spread the words.
0:07.8	We can have more entrepreneurs, make more money, feed their families,
0:10.9	make better products, and have better experiences for their employees and customers.
0:14.9	The only way we do that is if you can rate and review and share this podcast.
0:19.4	The single thing that I have to do is leave review.
0:21.9	I'll take you 10 seconds or one type of the thumb.
0:23.9	It would mean the absolute world to me.
0:25.3	More importantly, it may change the world of someone else.
0:28.4	Now, here's what's interesting about this.
0:30.0	I'm going to try and point out the nuggets and the wrinkles of what small tweaks make this thing
0:34.5	super successful.
0:36.9	Welcome to the game where we talk about how to get more customers,
0:39.9	how to make more customers, how to keep them longer,
0:41.9	and the many failures and lessons we have learned along the way.
0:44.4	I hope you enjoy and subscribe.
0:46.6	What's going on everyone.
0:47.5	Happy Thursday.
0:48.7	I hope you guys are starting your year or ending your week off,
0:50.6	but starting your day off with a good vibe.
0:53.5	What I want to do is break down a Cairo mouse trap.
0:59.2	The reason I want to break this one down is that I've seen a handful of you guys
	...

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