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Take-Away with Sam Oches

Chili’s, Wendy’s chefs share tips for making menu items pop on social media

Take-Away with Sam Oches

Nation's Restaurant News

Business, Entrepreneurship

2.515 Ratings

🗓️ 15 July 2025

⏱️ 16 minutes

🧾️ Download transcript

Summary

In this episode of Take-Away with Sam Oches, Sam talks with the director of culinary at Chili’s, Brian Paquette, as well as the director of culinary innovation at Wendy’s, Becky Davis. Chili’s and Wendy’s were each winners at NRN’s 2025 MenuMasters Awards, which were hosted in partnership with Ventura Foods and presented during a special gala at the National Restaurant Association Show in Chicago. Brian and Becky were both on hand in Chicago to win their awards, and the next day sat down with Sam in person at the Show to find out more about their menu development process and the keys to developing items that really resonate on social media.

 

(Want to see Kevin Bacon and The Bacon Brothers at our CREATE event for emerging restaurateurs? Register by clicking here.)

 

In this conversation, you’ll find out why:

  • You should continuously explore ways to make your existing menu better
  • Marketers are key allies to the R&D process
  • Social media must be a filter through which chefs look at new menu items
  • Traditional flavors with a twist are a dependable way to succeed with sauces
  • Brand partnerships bring menu items to life and tap into customer passion

Have feedback or ideas for Take-Away? Email Sam at [email protected].

Transcript

Click on a timestamp to play from that location

0:00.0

Hey there, welcome to Takeaway with Sam Ocas, a podcast from Nation's Restaurant News.

0:04.6

I'm Sam Ocas, editor-in-chief here at NRN, and this is the show where I give you an all-access pass to the restaurant industry's most influential decision-makers.

0:12.6

This week, I'm talking with the Director of Culinary at Chili's, Brian Paquette, as well as the Director of Culinary Innovation at Wendy's, Becky Davis.

0:22.6

Chili's and Wendy's were each winners at the 2025 Menu Masters Awards,

0:27.1

which we hosted in partnership with Ventura Foods and presented during a special gala

0:31.5

at the National Restaurant Association Show in Chicago.

0:35.0

Brian and Becky were both on hand in Chicago to win their awards, and the next day

0:39.6

I sat down with each of them separately at the show to find out more about their menu development

0:44.0

process and the keys to developing items that really resonate on social media, items like

0:49.6

Chili's Nashville Hot Mozilla Sticks and Wendy's saucy nugs, the winning items for each of their

0:55.0

brands. In this interview, you will learn more about why you should continuously explore ways

0:59.4

to make your existing menu better, why social media must be a filter through which

1:03.5

chefs look at new menu items, and why brand partnerships bring menu items to life and tap

1:08.4

into consumer passion. Before we jump into the interview,

1:11.4

I am excited to share that we have just announced

1:13.8

our keynoteer for this year's Create event

1:16.4

for emerging restaurateurs,

1:18.1

The Bacon Brothers featuring Kevin Bacon.

1:21.0

Yes, that Kevin Bacon.

1:22.9

Kevin and his brother Michael will be joining me

1:25.0

on stage at Create to talk about their creative process

1:27.8

and what keeps them inspired decades into their careers. And then they will be playing a couple

...

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