Chelsea Hirschhorn, founder and CEO, Frida: "You have to have an aptitude for risk that puts you in a slightly uncomfortable position.”

9 to 5ish with theSkimm

theSkimm

Entrepreneurship, Careers, Business

4.7 • 1.9K Ratings

🗓️ 18 November 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Chelsea Hirschhorn is not a natural risk taker. But she had to change when she started building Frida from the ground up. Frida is now a go-to parenting brand that helps moms and caregivers navigate the realities of parenthood. And this week, Chelsea told us that the risks she took along the way, from leaving her steady job as a lawyer to running unconventional advertising campaigns, were all worth it. In this episode, Chelsea shares what skills she learned as a lawyer that she applies to her job as CEO (7:04), why Frida is a ‘people-first’ organization (16:09), and how she’s helping her employees at Frida navigate WFH with parenting (18:28).

Transcript

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0:00.0	Without question you have to have an aptitude for risk that puts you in a slightly uncomfortable position.
0:14.0	I'm Carly Zaken.
0:17.0	I'm Danielle Weisberg.
0:18.0	Welcome to Skim from the Couch.
0:19.0	This podcast is where we go deep on career advice
0:22.0	from women who have lived it.
0:23.4	From the good stuff like hiring and growing a team.
0:26.1	To the rough stuff, like negotiating your salary and giving or getting hard feedback.
0:31.6	We started the skim from a couch, so what better place to talk it all out than
0:35.3	where it began on a couch?
0:37.3	Hey everyone it It's Danielle. I'm really excited today and I have so many questions because
0:48.9	today Chelsea Herschorn is our guest on Skimmed from the couch.
0:53.5	She is the founder and CEO of Frida,
0:56.4	a company that makes products to make parents' lives easier.
1:01.2	I'm so excited because I feel like in my soon to be future I will be
1:06.5	obsessed with these products as my friends already are. It's one of the top
1:11.7	selling parenting brands on Amazon and you can find their
1:14.6	products in over 30,000 stores across the country. Chelsea, thank you for being
1:19.0	here. Welcome to Skim From the Couch. Thank you for having me. I adore you guys. Skim from the
1:25.0	couch has taken on a whole new meeting. Yeah I think everyone now is working from
1:28.6	their couches. Okay we're gonna start out with an easy question. Skim
1:32.4	your resume for us.
	...

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