Chatting with the Owner of the Lili Bermuda Perfumery-The Science of Olfaction (The Saad Truth with Dr. Saad_878)

The Saad Truth with Dr. Saad

thesaadtruthwithdrsaad

Science, Education, Society & Culture

4.7 • 1.1K Ratings

🗓️ 15 September 2025

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

Correction: At the 1:39 mark, I said "hormones" whereas I meant to say "genes." _______________________________________ Website of Lili Bermuda: https://www.lilibermuda.com _______________________________________ If you appreciate my work and would like to support it: https://subscribestar.com/the-saad-truth https://patreon.com/GadSaad https://paypal.me/GadSaad To subscribe to my exclusive content on X, please visit my bio at https://x.com/GadSaad _______________________________________ This clip was posted on September 15, 2025 on my YouTube channel as THE SAAD TRUTH_1897: https://youtu.be/PeT9AqnfIRc _______________________________________ Please visit my website gadsaad.com, and sign up for alerts. If you appreciate my content, click on the "Support My Work" button. I count on my fans to support my efforts. You can donate via Patreon, PayPal, and/or SubscribeStar. _______________________________________ Dr. Gad Saad is a professor, evolutionary behavioral scientist, and author who pioneered the use of evolutionary psychology in marketing and consumer behavior. In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense. _______________________________________

Transcript

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0:00.0	I am here at Lily Bermuda perfumery with the owner of the gorgeous place.
0:06.7	Isabel, how are you doing?
0:07.9	I'm good. How are you?
0:09.0	Good.
0:09.5	So for people who don't know,
0:11.8	Isabel is the mother of a fantastic student.
0:14.8	I had a couple of years ago in my course.
0:17.0	They were kind enough to offer me an unbelievable bottle of perfume,
0:22.6	which I still wear whenever I can. We are here in Bermuda now and I was going to share some of my evolutionary research or a place of some of my colleagues that links to the olfax.
0:32.6	You're ready for this?
0:34.6	I am.
0:35.6	Okay, so number one, there's a study done by some of my colleagues from the University of New
0:40.8	Mexico where they asked men to wear a bunch of t-shirts so that it's imbued with their
0:47.0	smell.
0:48.3	And then they take off those shirts, they put them in a bag, and then random women would come
0:53.8	and smell each of those t-shirts
0:56.0	to judge which is the one that is most attractive in terms of its olfaction.
1:01.0	And the one that they chose as the most attractive also corresponded to the man who was the most symmetric.
1:09.0	Meaning that they are able to detect the quality of a man not only
1:13.6	through the nose, but the nose also correlates to the visual sense. So the guy who smells
1:20.5	the best also looks the best. So that's study one related to perfum-laction.
1:25.6	Segwan, more relevant to perfumes,
	...

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