If I was going to bother to make a product that's going to exist in the world and we're

going to have this awesome technology in the fabric and the designs that work functionally

for these variety of outdoor activities, I absolutely want to fit the most number of

customers possible and there's really good data out there on the sort of body measurements

of North American and global female populations and it was just an essential component of it

to at least try to fit more body shapes and we're succeeding at it but it's just essential.

That was Jennifer Luthborough, the owner of Alpine Fit, an Alaska-based outdoor clothing

company that specializes in offering a variety of fit options for different body types.

Jennifer's active outdoor lifestyle influenced her decision to start the brand.

From 2004 to 2009, she kayaked the outer islands of Alaska's southeast coastline.

In that time, she gained an intimate understanding of what basic gear is needed on those trips

and how it's important to consider things like weather and the duration of the trip.

She's actually been told that she's the bullseye of her target audience.

She says that she lives her life like an endurance sport, so finding a balance between work

and rest is important. That balance hasn't always been easy to find but she's getting better at it.

So here she is, Jennifer Luthborough.

Welcome to Chattermarks, a podcast of the Anchorage Museum, dedicated to exploring Alaska's identity,

through the creative and critical thinking of ideas, past, present, and future.

My name is Cody Lyska and I'll be your host.

What was the last adventure you went on?

Oh my goodness. Okay. Well, we went on a cabin trip to Manitoba,

which is down on the Seward Highway on the way towards Seward.

...