ChatGPT Continues to Lose GenAI Traffic Share

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 29 October 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Eric and Neil unpack Similarweb’s latest data showing ChatGPT’s traffic share drop from 87.1% to 74.1% as Gemini climbs to 12.9%. They explore how Google’s ecosystem fuels Gemini’s rise, why ChatGPT’s memory may improve user retention, and how expert-verified AI research enhances accuracy in complex accounting topics like NOLs. They also discuss global marketing nuance, creative risks in Japan, and why the best companies often grow slowly before compounding. TIMESTAMPS (00:00) ChatGPT vs Gemini traffic share (02:53) ChatGPT retention and memory effect (06:16) AI in accounting: NOLs and verification (15:27) Global marketing nuance and Japan risks (19:36) Why great companies grow slow before compounding 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel

Transcript

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0:00.0	Chad GPD continues to lose Gen. Yeah, this one's good. You've seen this graph for sure. Okay, so check this out. So if you look at this graph, okay, you can see this right? Over here. So you can see 12 months ago, the big blue one was Open AI. That's Chat Chepti, okay? And then Gemini is red, okay? Now if you go to today, Gemini, the red one has gotten way bigger, okay? And then you can see these other ones here.
0:23.8	You got hugging face, deep seek, perplexity, all these, right? And I'll just give you the number is 12 months ago, okay? So Chat Chimidi had 87.1% share 12 months ago. Gemini was 6.4%. Today, Gemini is now 12.9%.
0:39.6	Chat ChupD is 74.1%.
0:42.1	Wow.
0:43.8	Yeah.
0:45.1	And this is from, this data is from similar web.
0:48.1	Most people would not agree with me on this, but I think Gemini will be one of the most
0:51.5	popular AI platforms.
0:53.4	I mean, why wouldn't most people agree with it?
0:54.7	It seems obvious to me.
0:56.4	Yeah, most people say Chad GPD is going to take it all. I just don't believe in that. I think chat CBD will be a player. I think when you look, so we should justify this, right? I think Gemini, because they own YouTube, because they own Android, because they have Chrome, because they have these TPUs,
1:10.4	because they also have
1:11.7	Waymo as well.
1:12.5	They have all these things, okay?
1:13.7	They have the Waymo as well, they have all these things, okay? They have some of the best image models. They have some of the best video models out there. They've gotten serious about how they play the game now. Notebook L.M. Fantastic. Yeah. I think Google's, in my opinion, releasing better technology than Open AI and the most, if I had to take the last three to six months, I would say Google's doing better job. When I make short form scripts, and we can talk about this, we talk about YouTube for a second, too. So I told you, I've been piloting this short form agency. And they've been doing a good job. I'm like, I can see this compounding pretty significantly in the next two, three months. And they write these amazing scripts. And what I do
1:46.1	with their scripts is I take the scripts and I make a Gem and I gem. I don't pick Chat Chi BT,
1:51.2	like a custom GP. The reason I pick Gem and I gem is because it can pull from YouTube.
1:55.7	It knows what I'm like and it knows it can take from like my speaking style, my thumbnail style,
2:00.6	and then it can take the scripts that they style, my thumbnail style, and then it can
2:01.5	take the scripts that they put together and make short form.
2:04.3	And I've actually created a couple good short form scripts using theirs.
2:07.5	So I'm going to keep getting scripts.
	...

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