Chasing ROAS - Finding Winning Strategies in SEO #1922

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 20 November 2021

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1922, Neil and Eric talk about chasing ROAS - finding winning strategies in SEO. Many marketers focus the majority of their energy on creating return on ad spend, also known as ROAS. While this is an excellent strategy to pursue if it works for you, it’s also important that you don’t lose sight of optimizing your SEO, especially since it has massive payoffs in the long run. To learn more about our winning strategies in SEO, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Chasing ROAS - Finding Winning Strategies in SEO. [00:30] The definition of ROAS: Return On Ad Spend. [00:36] Why you should also be focusing on winning strategies in SEO. [01:17] Five winning strategies for capitalizing on SEO. [01:29] How to implement pain point SEO. [02:34] Some of the ways that you can expand internationally. [03:07] How to repurpose your content. [03:58] If you want to win in the long run with SEO you need to create brand recognition along with a high-quality product or service. [04:53] How to use power pages to create a comprehensive resource and rank highly for your SEO. [05:40] That’s it for today! [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Backlinko Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use, Dreamhost.
0:42.2	So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.7	Today, we are going to talk about chasing Roas, finding winning strategies in SEO.
0:56.0	But first, let's define what Roas means.
0:57.8	So Roas in ads might be wondering, what are you even talking about?
1:01.6	Roas is like ad term.
1:03.2	Roas means return on ad spend.
1:04.8	So Neil, go ahead and kick it off.
1:06.6	Yeah, so a lot of you guys are chasing Roas.
1:09.9	How do you get that return on ad spend?
1:12.7	And it's great.
1:14.2	You should do that.
	...

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