4.8 • 889 Ratings
🗓️ 20 November 2018
⏱️ 28 minutes
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0:00.0 | Welcome back to Talking Points. This is your host Brian Kelly, The Points Guy. |
0:11.0 | And on today's episode I'm sitting down with one of the coolest chief marketing officers in the world, |
0:15.8 | Kristen Lemkaw, to talk about all things, J.P. Morgan Chase. Lemkaw touches on the marketing and |
0:21.8 | evolution of the popular Sapphire credit cards and the |
0:25.1 | launch of the new Sapphire banking product. |
0:27.6 | At the end of this episode, I'll be sitting down with Sarah Silbert, TPG senior credit |
0:31.2 | cards editor to see how she maximizes her chase ultimate |
0:34.9 | rewards points and shares tips for all of you to do the same. This episode may |
0:40.5 | feature offers that are subject to change and are offered by our advertising |
0:45.0 | partners. |
0:45.9 | The Points Guide.com is a free website so we do advertise in order to generate revenue for a full |
0:50.8 | listing of our advertising policy go to the points guy |
0:53.2 | dot com slash advertising. |
0:57.0 | Kristen lemkoth your products have enriched tPG readers with points so they can |
1:01.4 | travel the world so thanks for sitting down with us today and |
1:03.7 | thanks for coming. Talking all about credit cards and loyalty. So you've been with Chase for over 20 years now? |
1:09.6 | Yes indeed. Hard to believe. So you want to talk about your experience and rise to Chief Marketing |
1:15.4 | Officer? Sure, I mean, I think it was a journey of a lot of hard work and a lot of people |
1:20.1 | who believed in me maybe even before I did and then a few happy accidents along the way. |
1:25.8 | So I started as a PR person in the Investment Bank going back to 1998 and I took the job simply |
1:31.6 | because I wanted to be able to walk to work. |
1:33.8 | So if you told me then that I would be in this role today, in this role would even exist, |
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