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Hello and welcome back to the Bunker, your daily dose of news and politics explainers.

I'm Zing Singh. Charm. Who has it in politics and who doesn't? Bill Clinton famously charmed every room he entered. Barack Obama charmed America into voting him into the White House twice.

And then there's Ukrainian President Volodymya Zelensky, the comedian who came out of nowhere

and charmed the world into rooting for his country in the Russian invasion.

Now, it might seem superficial, and some might argue that it is superficial by its very nature,

but charm and the lack thereof can make or break a politician. It can help

win people over, get their bills passed, and yes, win elections. Today, Americans are going to the

polls, so I thought I'd speak to someone who literally wrote the book on Charm. Julia Zonovan is a

sociologist whose book Charm How Magnetic Personalities Shape Global Politics,

recently came out on Princeton University Press.

I'm joined by her today to talk about how Charm became so central in politics

and why its importance is only set to grow.

Julia, welcome to the bunker.

Thanks so much.

So first of all, tell me, how would you define charm? How would you describe it?

So charm is a magic spell, right? So we know all sorts of forms of personal magnetism.

...